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Thursday 16 December 2010

PRINT ADVERT CODES AND CONVENTIONS / PLANNING

CODES AND CONVENTIONS
When creating a print advert for a documentary it is important to look at the codes and conventions of real print adverts in everyday life. Firstly the print advert is always landscape. This means that it can be published in a newspaper or if necessary can be placed on a billboard and is the perfect size to do so. The print advert usually consists of one large image standing on its own. This image has to be eye-catching and tell the viewer what the documentary is about. Over this image is the ident of the channel logo of which the documentary is going to be shown on. This is placed on the right of the screen in the middle. Information is also placed on the print advert; this tells the viewer the name, date shown, and slogan of the documentary. The graphics on the print advert is usually simple and match those used in the documentary someway to relate the two products.
PLANNING




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