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Wednesday 6 October 2010

FORMAL PROPOSAL AND PRODUCTION SCHEDULE

TOPIC

The topic we chose to create a documentary based on was Hair. This is as it is easily accessible and is a broad subject, meaning that it gives us many possible stories we can follow through the documentary. This topic also means that we can question many of the public as all people have hair and opinions on what style is fashionable. Interviews will also be easier to arrange within this topic as there are many hairdressers around.

TYPE

The type of documentary we have chosen to make our documentary is mixed. This is as this is the type of documentary we have researched and means that we can use a broad range of techniques within our documentary to show case our work and make the documentary more interesting.

STYLE

We have chosen to make our documentary informal as this means it will be more accessible to the type of audience we wish to broad cast to. Informal documentaries also tend to be more modern and fun; this will attract more people to watch.

CHANNEL AND SCHEDULING

Channel 4 is the channel we have chosen to display our documentary on as this is a channel we think our target audience is more likely to watch at about 9 0’clock before a popular television programme, the ‘Inbetweeners’.

TARGET AUDIENCE

Our documentary is aimed mainly at 16-25 year olds who are our target audience. We are targeting this age range as hair has a big impact on fashion and the majority of fashion conscious people are aged 16-25. These 16-25 year are also mainly students which gives us good ideas of what channels we should put our documentary on.

PRIMARY RESEARCH

For our primary research we created a questionnaire to give to people to fill in asking a variety of questions that would help choose the audience we want to make this documentary appeal to most. We included questions like what gender they are, so we know who to make the documentary appeal to most. We asked what their favourite genre of TV show is as well as their favourite TV show, so we gained an idea of what people enjoy to watch and could think about airing the documentary before a popular programme. We asked at what time of the day they watch TV most so we knew what time would be best to air our documentary. We also asked how many documentaries they normally watch and if they enjoyed them so we could find out if we would have to really try to gain peoples interest if they don't enjoy documentaries or if a lot of people enjoy watching a documentary. We then asked what their favourite colours were, so we could use colours that would appeal to a wider audience to gain their attention and we asked what their favourite genre of documentary is, to gain an idea of how big the audience will be, and how many more people we need to get interested. All of those questions were asked so we could find the best time to air our documentary, whereas we then began ask questions about peoples hairstyles, colours, if they have dyed their hair, how often they go to the hairdressers so we could find out if our target audience would most importantly enjoy the documentary we are trying to persuade them to watch and all the answers we received are shown above in the audience research section.

We then began to look into who we could interview, such as hairdressers and people who spend a lot of time sorting their hair out as it means a lot to them how it looks. We then looked into the locations we could film which we decided would be near or in a hairdressers and when interviewing we would make sure the mise-en-scene is relevant to the subject, by again, interviewing in a hairdressers, or in an environment in which the interviewee is comfortable. We thought about what props we could use and we found that this would be quite basic as the props we need are ones to do with hair styling such as, dye, brushes, straighteners and hair dryers, as well as the equipment used in the hair salons.

SECONDARY RESEARCH

For our secondary research we looked at what archive material we could use. We decided we will use images of celebrities that are mentioned, we will use videos off the internet such as YouTube and will include whole songs related to the subject such as “Five colours in here hair” and songs that have parts related to the subject like “The way you look tonight” and “Say a little prayer”

NARRATIVE STRUCTURE
Beginning - The beginning of the documentary will involve stereotypes of different hairstyles and colours and will also show bullying that goes on due to hair. A reconstruction will be shown at this point. The beginning will also give information about hair and give a few of the different hairstyles there are and show different hair colours people have.
Middle - the middle of the documentary will involve hair dressers opinions on hair and their experiences. We will show these opinions through interviews where they will also tell us about the crazy hairstyles they have encountered. The middle will also include some archive footage of things like the “Gingers don’t have souls” video from youtube, and also music videos to show a change in hair through the years of music.
End - the end of the documentary will resolve the conflicts and say it doesn’t matter about what hairstyle you have or what hair colour you have, and will tell us how it shows individuality explaining the good points about different hairstyles. There will be shots of celebrities at this point showing their different hairstyles.

OUTLINE OF CONTENT
In our documentary we are going to have an opening sequence in which we have pictures of lots of different peoples hairstyles with McFlys “5 Colours in her hair” playing and then after that we will have the voice over introducing our documentary and talking over more images and possibly a mid-shot of someone getting their haircut. The voice over will explain how hairstyles have changed over the years, what hair styles and colours are socially acceptable and will then ask why. We will include an interview with a hairdresser, asking them their opinions on certain hair styles and colours and ask how many people have their hair coloured and if they have noticed any similar personalities and/or stereotypes between people with the same natural hair colour e.g. blonde girls being dumb and during this interview we will include cutaways which are relevant to what is being spoken about. We can also ask them about stereotypes and if they believe in any of them and we will then cut to a reconstruction of a red headed person being bullied because of their hair colour for example, maybe a group of people surrounding them and calling them names. We will have another voice over explaining that people put hair colours and styles into stereotypes without realised and we will have vox pops of what first comes to a persons mind when they hear a certain hair colour. We will use archive footage of a YouTube video where a teenager is discussing how he is discriminated because he has red hair. The voice over will then go on to tell us how it's not just hair styles people worry about and then tell us that an online survey has shown that 40% of men are worried about losing their hair, we will also include cutaways of balding/bald men as this is spoken about and will then look into the stereotype that bald men are far more stressed than men who haven't lost their hair.
We will also include more of the the interview of the hairdressercontinuing a similar subject as before but also including details about which hairstyles and colours are more socially acceptable. We will then include vox pops of what the public think of young peoples hair nowadays and then who is their 'celebrity hair icon'. We will cutaway to archive footage of celebrities as they are mentioned. We will include more archive footage of celebrities as the voice over discusses which celebrities have been successful despite having hairstyles which may not be considered 'socially acceptable' to some, such as P!nk the singer and celebrities that have proven a stereotype wrong, for example Vanessa Feltz being a smart, blonde haired woman, proving the 'dumb' stereotype wrong.


RESOURCE REQUIREMENTS
We will need specific resources. The most obvious of resources we needed was a camera and microphone. We used these firstly to film our vox pops and to record peoples answers by voice to our questionnaires. Which brings me to our next requirements; our questionnaires. We needed the questionnaires for audience research to see what our audience want to see in a documentary. We also needed the general public as a resource so we have people to film and gain vox pops from. A hairdresser is important also for our resources as we need to interview a hairdresser and gain some detailed answers making the hairdresser a very important resource for our documentary. One of the most important resources is the internet. The internet is where we will gain our archive footage and where we will gain the most information about hair, and the history of hair and its styles of the past 60 years


PRODUCTION SCHEDULE

Name Of Programme: On ya’ ed
Directors: Jessica Healey, Joe Williams, Matt Price
Producers: Jessica Healey, Joe Williams, Matt Price

Client: OCR

Date production Started: 27th September
Formal Proposal Started: 4th October Completed: 11th October
Storyboard Started: 8th October Completed:
Shooting Started: 11th October Completed: 1st November
Post Production Started: Completed:
Rough Cut Submitted: 15th November
Final show tape completed: 22nd November
Sent To Client: 17th December

Location Equipment Required:
Camera, Digital camera, Tripod, Microphone, Headphones.

Transport Required:
Local buses and own provided transport

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